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Ghosh Housing LLP is a growing real estate developer in Kolkata offering well-designed, affordable homes. They partnered with Adylize Pvt. Ltd. to promote their new residential project through Meta Ads (Facebook & Instagram) and drive sales digitally.

The Challenge

Ghosh Housing LLP had launched a new housing project and wanted quick results through online marketing. Their main challenges were:

  • Reaching genuine buyers looking for 2 & 3 BHK homes.

  • Generating qualified leads within a limited budget.

  • Selling out all 16 available units in a short time.

Our Approach

We designed a Meta Ads performance marketing campaign focused on driving interest, inquiries, and fast sales.

1️⃣ Audience Targeting

We used Meta’s audience tools to find people actively searching for homes in Kolkata and nearby cities — focusing on professionals, families, and investors in the ₹35–₹50 Lakh range.

2️⃣ Creative & Ad Strategy

  • Developed engaging visuals and videos showing real site photos, lifestyle, and location highlights.

  • Added clear pricing (₹37–₹47 Lakhs) and strong calls-to-action like “Book Your Site Visit” and “Limited Units Available.”

  • Used multiple ad formats (lead forms, carousel ads, and story ads) for better engagement.

3️⃣ Lead Management & Follow-Up

  • Integrated Meta Lead Forms directly with the sales team CRM.

  • Responded quickly to new leads through calls and WhatsApp messages.

  • Retargeted interested users with reminders and updates on available slots.

The Results (June–October 2025)

Metric Result Outcome
Total Leads Generated 750+ All from Meta Ads campaigns
Units Sold 16 100% project sell-out
Campaign Duration 3–4 months From launch to complete sale
Property Range ₹37–₹47 Lakhs Affordable & in-demand homes

Key Achievements

✅ Sold out all 16 homes within 4 months
✅ Generated 750+ quality leads through Meta Ads
✅ Improved lead response speed with instant CRM integration
✅ Increased brand visibility in the Kolkata housing market
✅ Achieved full project success with only Meta Ads — no other channels used

Client Feedback

“Adylize helped us reach genuine buyers quickly. Every lead we got was relevant, and the project sold out much faster than expected.”
— Project Director, Ghosh Housing LLP

Conclusion

By focusing only on Meta Ads, Adylize helped Ghosh Housing LLP go from launch to complete sell-out in just 4 months. Smart targeting, creative communication, and fast follow-ups turned digital interest into real property sales.

Outcomes

100% Project Sell-Out
750+ Quality Leads Generated
Improved Buyer Engagement
Fast Conversions
Affordable Success
Boosted Brand Awareness
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Sukh Villas – Real Estate Lead Generation Success Story
Category: Case Studies
Clients: Ghosh Housing LLP
Industry: Real Estate Development
Location: Kolkata, India
Service: Meta Ads Performance Marketing
Duration: 4 Months (June–October 2025)
Property Type: 2 BHK & 3 BHK
Price Range: ₹37–₹47 Lakhs
Total Units Sold: 16
Leads Generated: 750+
Note

Full Project Sell-Out: In just 4 months of running Meta Ads, Ghosh Housing LLP sold all 16 units in their residential project. Over 750 qualified leads were generated through targeted campaigns on Facebook and Instagram.

  • Leads Generated via Meta Ads
    750
    +
  • Homes Sold Out
    16
    Unit
  • Campaign Duration
    4
    Months